Data Decisions. Built on BARC.

Independent information and advice for the data-driven business of tomorrow

Our customers

Data Decisions. Built on BARC. – BARC Homepage
Data Decisions. Built on BARC. – BARC Homepage
Data Decisions. Built on BARC. – BARC Homepage
Data Decisions. Built on BARC. – BARC Homepage
Data Decisions. Built on BARC. – BARC Homepage
Data Decisions. Built on BARC. – BARC Homepage
Data Decisions. Built on BARC. – BARC Homepage
Data Decisions. Built on BARC. – BARC Homepage
Data Decisions. Built on BARC. – BARC Homepage
Data Decisions. Built on BARC. – BARC Homepage

How we support you

Research

BARC user surveys, software evaluations and expert-driven content help organizations make confident decisions.

Our independent research cuts through market complexity, rigorously evaluates software, vendors and service providers, and shows organizations how to turn data, analytics and AI into real business impact.

Events

Every year, over 13,000 data & analytics experts meet at BARC conferences, roundtables and webinars. Our events offer information, inspiration and direct exchange.

Participants learn from peers who face the same challenges and have already solved them, and leave with concrete strategies for their organization.

Consulting

BARC Consulting translates companies’ requirements into future-proof decisions. Our analysts combine research, practical experience and a comprehensive market overview.

They guide organizations from data & analytics strategy and culture through the right technology and architecture to optimized, data-driven business processes. With no conflict of interest.

Data Culture Podcast

Click on the button to load the content from Spotify.

Load content

Current

Survey

Upcoming events and webinars

Cooperation event

May 6-7, 2026

Frankfurt a. M.

On-site event

Jun 16-17, 2026

Munich, Germany

Latest BARC reviews

What sets us apart

Neutrality

BARC is an independent company and guarantees neutrality toward all software vendors. There are no fees for inclusion in our reports, nor do we receive commission for software recommendations. In our opinion, this is the only way to advise on the best software strategy for our customers.

Experience

BARC employees have been assisting companies and evaluating software since the early 1990s. We combine our detailed knowledge of software markets, products and implementations to achieve the optimum results for our customers.

Competency

Continuous market analysis and the publication of software comparison reports provide the basis of our expertise. This in-depth research has given us a profound and detailed knowledge of the strengths and weaknesses of software vendors and products, and enables us to keep up-to-date with the latest market trends.

Hundreds of products from a range of business software categories have been thoroughly tested in the BARC laboratory and over 1,000 customers per year tap into this knowledge and use BARC to help with their software selection projects.

Our community in numbers

Data Decisions. Built on BARC. – BARC Homepage

100+

Advisory projects per year

Data Decisions. Built on BARC. – BARC Homepage

13,000+

Event attendees from more than 80 countries

Data Decisions. Built on BARC. – BARC Homepage

302,372

Readers last year

Data Decisions. Built on BARC. – BARC Homepage

10,152

Participants in our global surveys

Data Decisions. Built on BARC. – BARC Homepage

25,775

Global newsletter subscribers

What our customers say about us

Our newsletter is your source for the latest developments in data, analytics, and AI!